Privacy Policy

Lixaura operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lixaura is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

• Contact details: including your name, shipping address, billing address, phone number, and email address.

• Financial & Payment information: including your payment preferences (such as Cash on Delivery details).

• Account information: including your username, password, preferences, and settings.

• Transaction information: including the items you view, put in your cart, purchase, return, or exchange.

• Communications with us: including the information you provide when sending a customer support inquiry or confirming your delivery details via phone or WhatsApp.

• Device & Usage information: including information about your device, browser, IP address, and how you navigate the Services.

Personal Information Sources We may collect personal information from the following sources:

• Directly from you: when you create an account, place an order, or communicate with us.

• Automatically through the Services: from your device when you visit our website, through the use of cookies and similar technologies.

• From our service providers: including Shopify and our local Moroccan courier partners.

How We Use Your Personal Information Depending on how you interact with us, we may use personal information for the following purposes:

• Provide and Improve the Services: To fulfill your orders, process Cash on Delivery verification calls, arrange for shipping, facilitate returns, and maintain your account.

• Marketing and Advertising: To send promotional communications by email or text message, and to show you online advertisements based on your activity.

• Security and Fraud Prevention: To authenticate your account, provide a secure shopping experience, and detect possible fraudulent activity.

• Communicating with You: To provide customer support and respond to your inquiries.

• Legal Reasons: To comply with applicable Moroccan laws and regulations.

How We Disclose Personal Information In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

• With Shopify and Vendors: We share data with third parties who perform services on our behalf, such as our local courier partners in Morocco who need your address and phone number to deliver your COD orders.

• With Marketing Partners: To provide marketing services and advertise to you.

• When you Direct Us: Such as when you request us to ship products or integrate with social media widgets.

• Legal Obligations: To comply with applicable legal requests or to enforce our Terms of Service.

Relationship with Shopify Our store is hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the platform. Information you submit will be transmitted to and shared with Shopify. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Security and Retention of Your Information Please be aware that no security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive information to us. We retain your personal information as long as necessary to fulfill your COD orders, maintain your account, comply with legal obligations, and resolve disputes.

Your Rights and Choices Depending on where you live, you may have the right to:

• Access/Know: Request access to the personal information we hold about you.

• Delete: Request that we delete personal information we maintain about you.

• Correct: Request that we correct inaccurate personal information.

• Opt-Out: Unsubscribe from promotional emails at any time.

You may exercise any of these rights by contacting us using the details provided below.

Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us Should you have any questions about our privacy practices or this Privacy Policy, please contact us at:

• Email: support@lixaura.com

• Phone / WhatsApp: +212 675-677822

• Address: Lixaura, Old Ayad Elgrabzia Rue 12, Beni Mellal, 23000, Morocco